google trends
Google Trends allows us to identify what different people from around the world have been searching for and as a result we are able to see what has/ is trending world wide. By typing the term 'horror' into google trends search bar (located at the top of the page) allows you to see how frequent a selected horror films have been searched for over the years and provides information, for example if the popularity of a specific genre has increased.
This is a picture of the best trending horror films of 2016. This reliable list of the top ranked 22 horror movies- direct from the box office. This shows that the best performing movies are supernatural, this shows that there is a clear gap in the market for our slasher horror. If the market is not heavily filled with other horror films within the same genre of slasher it will mean that out film will have a larger impact making it unique meaning more people will be intrigued and will want to watch it.
The purge is a well known slasher horror that ranks third in performance, this shows that if a slasher film is done correctly it has the opportunity to perform well. inspiration will also be taken from the purge as it is one of the most popular slasher in recent times, therefore it will be important to incorporate some ideas from the trailer.
Furthermore Google Trends show information on the interests by region, therefore our horror should relate the most South-East (areas of Asia and Africa) and North-West (America) countries as this is where they are the most popular. This data also show that there has be a decline in interest in horror in recent months, but this could be due to it not being in Autumn or Winter when horror is more popular due to the weather.