In order to find the best iconic image from out trailer, we had a variety of people watch our trailer. Everyone drew what they believed was the iconic image from the trailer and what moment stood out the most. Most of the images drew were of Emma (the killer) with her hands covered in blood, or of Caitlin (the main victim) with her face sewn up. We decided to use Caitlin as out iconic image, as it is rare for the victim to be this. With this we plan to use Photoshop to edit parts of Caitlin such as her eyes, to make her look more weak and skin colour, making her look more pale and fragile. This will engage the audience as they will want to know how the victim became the way she is.
iconic images
We looked at images of other horror movie posters, below are examples of iconic imagery films have used in their trailers and what they used to feature in their poster. This was important as it allowed us to see how other films used their imagery to their advantage.
nightmare on elm street
The nightmare of elm street used the killer as their iconic image. Throughout the trailer and movie this is the main focus as they both surround what he does to the victim and follows him though out his killing spree. The killer is still hid behind his hat with dark lighting, this creates a haunting look to the poster. The photo is also taken in a neutral view making it feel as if the audience are more connected with the killer.
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scream
Screams iconic image is also the killer, everyone that has watch the film knows that the iconic image is the killers mask. Throughout the movie the victims are only sights of activity and you do not get to know them in great detail. Whereas more time is spent of the killer making him the iconic image. This is also a simple iconic image meaning the audience easily remember it, showing that they can be simple yet still effective.
the blair witch project
our iconic image ideas
KILL ROOM
A shot of the kill room was another idea for our iconic image as this is where everything takes place. However there was not a main focus in the room and no one thought that this was a good idea as it was too simple and there was nothing to focus on. |
VICTIM
Another idea for our iconic image was the victim, this is more unique as victims are rarely the iconic image. We chose this idea it was what people had chosen as out iconic image. However we played with it as did not have the victim with cuts on her face as we did not want to give too much away. |
KILLER
To begin with we were going to use the killer as out iconic image due to most movies using this. However we went against this as we wanted our horror to be more unique, we also wanted there to be an element of surprise when people saw that the killer was a female. |
brand identity
Brand Identity is how a business wants to come across towards its consumers. The components of a brand include the logo, title and tagline. These are each created by the company in order to be remembered.
taglines
'Live or die make your choice'
The tagline is not on the poster at all, showing the they did not find it that important to the movie. The tagline is quite long, however relates to the movie a lot. This is an example of a tagline that has not been thought about enough. It will be important to avoid this as we want out tagline to be easily remembered so that we have a strong brand identity.
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our tagline ideas
'you're in safe hands'
This is our final tagline it went with the overall trailer as well as being sarcastic which will engage the audience more. The tagline is also short and easily remembered which is important as it will gain a bigger following.
'perfection starts here'
This was our first draft of a tagline, we wanted it to be three words so it was easy to remember, yet still stand out to the audience. However we felt that this tagline was not as powerful.
'the doctor will see you now'
This tagline did not get the reaction we wanted when we asked people their opinions as it is linked closely to another film. We did not want the audience to get confused between the films therefore did not use this. Furthermore this is quite a long tagline therefore it will not be easily remembered.